LVX House

One of the hardest things I ever set out to do was to produce my own book.

Not just the content, which was a feat unto itself, but the actual and physical crafting of the material within it. Soup to nuts, the cover, the layout, the fonts, the images, and the back cover, and then the foot work of getting an ISBN assigned, and getting it into the big retailers like Amazon and Barnes and Noble.

From a first step perspective, it was a huge learning curve with lots of pitfalls and places to misstep, where one wrong choice can create a mess like the one in the Gulf of Mexico with the Oil Spill.

The thing to keep in mind is that your work is an extension of you, how you see it through is the difference between avoiding the missteps and reaching the shore or having a series of missteps lead to the epic disaster that we see caused by BP Oil.

The work you create then is an extension of you, not in a literal sense, obviously you are not a collection of we pages or social media posts, or the assemblage of the leafed pages bound in a squared edge hardbound book. But in the creation of your own work, you impart a bit of your essence. You create a an immediate extension of you from that time in space.

How do you avoid the missteps in communicating your message?

By leveraging the knowledge of someone else who has already gone that route several times and knows how to navigate you around the reefs of how to self publish. Around the perils of establishing your on-line presence.

So when you set down to publish your own first book, what do you want the hardest thing to be?